During our time together, we'll discuss what content is, why it's important and how it helps your business grow. We'll also talk about how and where to find content ideas, and why you want to tie your content to specific goals and objectives. Finally, we'll cover how a content calendar helps you stay focused and organized with your content, and walk through a 1-month content calendar template that you will keep to use in your own business. By the end of the presentation, you will have a better understanding of what content is and why your business needs it.
Presented by: Wendy Jacobson
Wendy Jacobson is a content writer and strategist with more than 25 years’ experience in the business world. For the past 16 years, she has worked as an independent contractor, helping businesses plan, craft and distribute their content.
The company name, Incredible Content, speaks specifically to how she views content: as a vehicle for businesses to build and maintain their credibility. Over the years, Wendy has helped businesses in the healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies.
Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two kids and dog. She also likes to jump rope, bike, hike or do just about anything outside.
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